ANALISIS MOTIVASI ECOPRENEUR DALAM MEWUJUDKAN GREEN ECONOMY PADA PEMILIK USAHA NATURAL DYE FASHION RONSAGA

Masitha Fahmi Wardhani, Diana Puspitasari, Risanda Alirastra Budiantoro

Abstract


The presence of Natural Dye Fashion Ronsaga with its founders Mr. Wahyu and Ms. Dewi as ecopreneurs is needed to support improving the welfare and social equality of the community while reducing environmental damage. One of the strategic steps taken is to encourage industry and business actors to commit and behave in an environmentally friendly manner. This study aims to determine what factors motivate an ecopreneur in running his business, ecopreneur motivation theory. This research uses a qualitative method by describing and describing the empirical reality behind the phenomenon. The population in this study was carried out by observations and interviews aimed at the owner of Natural Dye Fashion Ronsaga. The results showed that there was a match between the research objectives and the theory used. There are five things that motivate Pak Wahyu in running his business as an ecopreneur, namely in the form of green values, gaps in the market, make a living, be their own boss, and passion.


Full Text:

PDF

References


Andreas lako. 2018. Green Economy: Menghijaukan akonomi, bisnis, dan Akuntansi. Penerbit Erlangga.

Deputi II Menteri Lingkungan Hidup Bidang Pengendalian Pencemaran Lingkungan. (2013). Laporan Pelaksanaan Pengendalian Pencemaran Lingkungan. Jakarta: Menteri Lingkungan Hidup

Eyskoot, Marieke. 2018. This Is A Good Guide, for sustainable lifestyle. Amsterdam. BIS Publisher Edisi Pertama.

I Gusti Putu Diva Awatara. 2015. Disertasi. Tingkat Kinerja Perusahaan Agroindustri Ditinjau Dari Kepatuhan Terhadap Pelaksanaan Sistem Manajemen Lingkungan Menuju Sistem Ekonomi Hijau Di Indonesia. Program Doktoral Ilmu Lingkungan Program Pascasarjana Universitas Sebelas Maret Surakarta.

Kirkwood, Jodyanne dan Walton, Sara. (2010). International journal Of Entrepreneurial Behaviour & Research,What Motivates Ecopreneurs To Start Businesses?, Vol. 16, Iss 3 pp. 204 – 228

Lexy J. Moleong, Metode Pendekatan Kualitatif, (Bandung: Remaja Rosda Karya, 2004), 131.

Rijali, A. (2018). Analisis data Kualitatif. Jurnal Alhadharah, 17(33).

Schaltegger, Stefan. (2002). A Framework For Ecopreneurship: Leading Bioneers And Environmental Managers To Ecopreneurship. Germany: Greenleaf Publishing.

Tjahja Djajadiningrat, Surna. Yeni Hendriani dan Melia Famiola. (2011), Ekonomi Hijau. Jakarta: Rekayasa Sains.

Suara merdeka pemprov jateng go green http://www.unika.ac.id/lppm/2016/02/02/menuju-provinsi-hijau/

https://edgexpo.com/fashion-industry-waste-statistics/

Warna-warni Batik di Sungai Pekalongan CNN Indonesia https://youtu.be/VRpiViJcTRk

https://www.pikiran-rakyat.com/nasional/pr-01295544/terungkap-banyak-industri-di-sekitar-citarum-tak-miliki-ipal-422268




DOI: https://doi.org/10.61689/bisecer.v4i1.213

Article Metrics

Abstract view : 349 times
PDF - 63 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.